In general, from the five-hundred scratches was picked. In the end, the people was in fact subjected to a survey towards hearing from 50 news (broadcast, T.V., movies, press). The new weighted test try designed by 2,100 Belgian citizens, old from fifteen and much more, split inside step three age groups, 4 societal kinds and step three style of casing. The fresh new gained studies enable to split up 21 method of thought. All the individuals heed nearly intensively to 1 or numerous of these-currents. Next, peoples to present a tremendously comparable profile had been regrouped, that lead with the business out-of nine social brands:
– brand new purposeful consumer 23% : brand new accumulates in the structures to raised buy the produces, scratching, and you may stores. Getting your, to consume really means to affirm their term, to reside smartly.
– the modernist open-minded 16,8% : they are tolerant, the guy tries to understand the someone else, the guy wants traditions and takes advantage of all their satisfaction, but the guy respects his personal laws and regulations.
– the brand new societal egoist 157 : their actions, their connections into others rotate doing his personal passions, he could be socially aside, the guy tries go ahead and to-be distinct from the rest.
– the fresh protective individualist eleven,8% : he wants to fight to all types of alterations. It’s fool around with sharing their ideas. Their most significant care is actually their physical setting.
– the latest-austere nine,3% : consumerist, he suggests go back to characteristics, he has got a life threatening mind and have now a look after objectivity, but not, he’s not a dynamic reactionary.
– the choice-kid eight,57 : spontaneous and you will entirely determined, the guy wants to spend cash, however, takes little interest in the rest.
– the latest quiet hedonist six,twenty-seven : he lives in balance with himself while the close neighborhood. He or she is perhaps not materialistic and concede much benefits so you’re able to recreational.
– a great demotivate traditional 5,3% : he has the fresh nostalgia out of conventional beliefs and you can power. He or she is stressed concerning upcoming. The guy stays in their world, protected regarding additional globe.
Close to the typologies regarding national effect, you’ll find a certain number of researches which have a study profession simply for variety of groups of consumers such as for instance « youngs » and you will « women ». Within the an application views, young people is eventually more of people for their cheaper reliance. They spend their funds to own secondary products especially intended for amusement circumstances. He could be well known because of the a purchase actions regarding lively form of, which is not determined of the need or flexibility, but from the its affectivity. For teenagers, usage try first ways to express the identification and the proof of its fuel away from decision. In spite of these common factors, teenagers don’t function a keen homogeneous organization. You’ll find four prominent systems :
– the new playful and you may conformist kind of : the guy researches having immediate fulfillment and you will fallows the fresh types 
of use showed because of the news.
His personal life is limited to the people exactly who embrace his ranking
– brand new scholastic sorts of : his expose tips are determined of the purpose » social and you will elite group triumph »; young people owned by these kinds are inclined to mark better for the adult’s industry. He could be indifferent so you’re able to industrial procedures designed for this new childhood.
It reject popular services extreme practices
– the individualistic and independent variety of : the latest toddlers owned by this group point in the their particular conclusion; he’s concerned with their freedom: they just be sure to meet themselves of the their own means. Just currency helps make them happy.
– teenagers with no taste having consumption variety of: he’s social; these types of young people desire to use its habilities performing creative and you will effective points.